Swakriti began with a simple insight that it is far more difficult than it should be to get the ideal fit for children's apparel. While the fashion industry has made progress in offering better-fitting options for adults, children’s clothing remains stuck in generic sizes that rarely fit just right. Parents are left guessing, compromising, and settling for something that mostly works.

We encountered numerous individuals, parents, creative thinkers, and aspiring designers with incredible ideas for children's apparel but no means of executing them. People are forced to shop from what is offered rather than what they want since the fashion industry did not intend for true personalisation.

As individuals who are passionate about both fashion and technology, we saw a chance to address both issues in a way that has never been done before. To bridge the gap, we founded Swakriti, fusing creativity and careful design to provide apparel that genuinely fits and feels good. We're using technology to make clothes more sustainable, accessible, and individualised.

What began as an idea has grown into an initiative that supports individuality, creativity, and innovation. We at Swakriti are reinventing the future of children's fashion rather than merely producing clothes.